Creatives, coaches, consultants:
Build a bloody good business.
Have the audacity to make it exactly what you want.
19+ yrs
in business, first exit in 2017
Author
Amazon Best Seller – Kill the Pitch
+20,000
business owners helped through courses, masterclasses and coaching
Awards
Most recent: Rising Star, 2025
Do work you’re proud of
With clients you actually want.
For money that makes it worthwhile.
And build a business that gives you more freedom, not less.
Without bro hustle, pushy tactics and marketing that makes your soul cringe.
I’m here for the delusionally optimistic
The ones who think big.
Value-driven, impact-driven, mission-driven.
Who want to make good money doing something they love.
Who want freedom.
Who have ideas that might be a little too ambitious.
And who believe, perhaps irrationally, that they can make them happen.
Designer, strategist, coach, consultant, creative or something that doesn’t fit neatly into a box? If you sell your expertise, you’re in the right place.
Now is not the time to be humble
You know you’re damn good at what you do, but your business income doesn’t quite reflect it.
You can be exceptionally good at what you do and still be:
- Waiting for referrals to bring you your next client
- Watching people with half your experience get the clients you want.
- Charging less than you know the work is worth.
- Getting plenty of interest but too many “I need to think about its”
You can be damn good and still:
- Take work you don’t really want because saying no feels too risky.
- Have brilliant months followed by terrifyingly quiet ones.
- And spend far too much time wondering where the next client is coming from.
Being good at what you do should make building a good business easier, but it doesn’t make it automatic.
Imagine if your business caught up to your high standards
What if the right people knew who you were and your enquiries came from clients you would normally dream about. Your sales conversations felt natural and you were able to share your price with unwavering confidence.
You never felt pressure to say yes to someone that felt wrong because you knew more opportunities were just round the corner.
And you were making good money without building yourself a very stressful job. That’s my definition of a bloody good business.
A bloody good business needs three things working together.
1 —
How you’re seen
Do the right people understand what makes you good, why you’re different and why you’re worth what you charge?
This is your positioning, your offer and how well you communicate your value
2 —
How you’re found
Where are your clients actually coming from? Referrals are lovely, but they’re difficult to control.
You need ways to create opportunities with the kind of people you actually want to work with, in ways that play to your strengths.
3 —
How you’re chosen
Once someone wants to know more, what happens next? Can you talk about the value of what you do, charge what makes the work worthwhile and make it easy for the right client to say yes, without feeling like you have to convince them?
So where do you need help?
You might need to get better at selling. You might need to sort the whole damn business out. Or you might want someone in your corner while you make the big decisions.
There are three ways we can work together.
Business Charisma™
Bootcamp
Get bloody good at sales
(group)
Learn the psychology behind how high-value buyers think, make decisions, and say yes.
Then learn how to have the conversations that turn the right people into clients, without becoming pushy, salesy or manipulative.
Flight Club ®
Build a bloody good business
(group)
For when it’s not just sales. We work on how people see you, how the right clients find you and how you turn that interest into business.
So you can make good money doing work you love, with clients you actually want, and build a business that gives you more freedom, not less.
Private
Coaching
Make the audacious happen
For when you know where you want to go, but you want someone sharp in your corner while you get there.
We work on your business, your goals and whatever is standing in the way.
Real access, grounded strategy and deep mindset support wherever needed.
I’m for those who want to hear like it is. I’ll spot the damn thing you’re avoiding and say it with candid kindness.
When you’re inside your own business, you’re too close to it.
I spot the pattern you’re unable to see, the thing you’re making unnecessarily complicated, the opportunity you’re overlooking and sometimes the inconvenient truth you’re avoiding and your friends won’t say to you.
I’ve spent 19 years building businesses, including exiting my first in 2017, and nine of those years business coaching other founders.
And before all that came Psychology. So I’m interested in both sides of building a business, the strategy and the human being trying to execute it. I don’t squeeze you into a framework. We work out what makes sense for who you are, what you’re building and the life you actually want.
And I’m there when the decision has to be made. Not two weeks later when the scheduled call rolls around.
The goal from day one is that you end up not needing me. Your independence is the whole point.
Here’s what past clients have to say
Real Client Wins from clients all over the world.
