Latest blog posts
Why your best design work is making clients forget what you’re worth
Your clients aren’t undervaluing you because they’re difficult or cheap.
They’re undervaluing you because you’re too good at your job. Here’s the psychology behind it…
Ditch the Script: Why Creative Founders Convert More Clients By Saying Less
If your discovery calls go well but clients don’t convert — the problem isn’t your pitch.
It’s where your attention is during the call.
Why Your Niche Isn’t the Problem (And What Actually Is)
If you have a clear niche but you’re still not attracting the right clients — the problem isn’t the niche.
Here’s what’s actually in the way.
Why Creative Founders Stay Busy But Broke — And How to Finally Break the Pattern
If your calendar is full but your bank account doesn’t reflect it — the problem isn’t your workload. Here’s what’s actually driving it.
Why Selling Feels Wrong for Creative Founders — And What to Do Instead
As a business owner, you know that sales are the backbone of your business. Yet, for many creatives, selling feels more…
Why Most Business Coaching Doesn’t Work for Creative Founders (And What Does)
If you’ve invested in coaching before and it didn’t stick — the problem probably wasn’t you. Here’s what most coaching gets wrong about creative founders.
Why Creative Founders Have a Complicated Relationship With Selling (And Where It Actually Comes From)
If selling feels like a threat to who you are — not just an uncomfortable task — the beliefs driving it were formed long before you started your business.
Before You Outsource Your Sales or Build a Team — Read This First
If you’re thinking about hiring someone to handle sales because it feels hard — the problem might not be what you think. Here’s what to fix first.
When a Client Says ‘You’re Too Expensive’ — Here’s What They’re Actually Telling You
Price objections aren’t feedback about your price. They’re feedback about the conversation that happened before you said the number. Here’s how to read them.
Mastering the Dreaded “What Do You Do?” Question with the Story Brand Framework
Networking. Just the word is enough to make many creatives cringe. And if you’ve spent any time in this industry, you’ll know that networking for creatives…
How to Attract New Clients as a Creative Agency
Finding new clients can feel overwhelming. You’re constantly sending emails, It’s easy to assume that…
From Sales Talk to Design Dialogue: How to Sell Design Services Authentically (and Land Dream Clients!)
Struggling with sales? Ditch the script and connect with clients on a deeper level! Learn how to sell design services authentically with five actionable…
How to set business goals without putting yourself in a box
Setting business goals can feel like a double-edged sword, exciting but also intimidating. What if you set the wrong goals? Or worse, what if they put you in a box?…
