Boldified:

Turn the people watching you into clients that pay you

A one-day, in-person social media intensive for business owners who are done posting without results.

24 Sep 2026

09.30 – 17.30

Chelmsford

35 minutes from London by train

Only 12 spots

Boldified

12 people Only

An intimate, exclusive, one-day in-person event for local business owners who want their content to actually get clients.

(brand building and money making without the awkwardness or the sleaze)

Let’s be real, the problem isn’t motivation.
You’ve tried.

You’ve opened Instagram with the best intentions. Written a caption, hated it, deleted it. Watched another business post confidently about work that isn’t better than yours and wondered what they know that you don’t.

Maybe you’ve even posted consistently for months. People are watching, you’re getting engagements, a following, saves and likes. And you’re still asking the same question… how do you get them to become your clients?

Most content advice teaches you to show up, it doesn’t teach you why a stranger stops scrolling, what makes them trust you before they’ve spoken to you, or what actually moves someone from watching you to booking you. So you end up with content that gets likes and that’s it.

Visible, but no cash. The number of people that I‘ve met who have a following over 500K and don’t even make 2K per month… it blows my mind. Meanwhile I’ve got clients making 6 figures annualy with less than 1000 followers (organic leads from social media).

This isn’t a content creator bootcamp.

I’m definitely not going to ask you to trend-chase, dance, or perform a version of your business that isn’t you. What I am going to do is show you the psychology underneath why people actually buy, and show you how to build your content around that.

This works because it’s specific to how decisions get made, not because you finally became more visible online.

Whether you feel new to content creation or have been creating content for a while, I will meet you at your level and support you with what’s needed.

Perfect if you’re the face of your business and want to have leads from your social content.

whether you’re a coach, a fitness professional, a VA, or a creative. If you’re the face of your business, you’re in the right space. You know people need to see you, hear you, get a feel for who you are before they’ll trust you enough to buy. And you know you’ve been putting it off, posting inconsistently, or showing up in a way that doesn’t quite feel like you.

That’s exactly who this day is built for.

This is what I hear most often

“I’ve tried posting and nothing happened.”

I know.

Here’s why… posting without a clear direction is just like throwing spaghetti on the wall. What actually works is showing up in a way that makes the right person stop and think… “How is she in my head right now?”

Boldified doesn’t ask you to become a content creator or to spend hours every day on your phone.

This day will give you clear direction on how to create content that doesn‘t ever sell and still generate leads.

I’ll share with you the exact Intentional Content Framework that has brought over

I’m Ivy Malik

I know what it’s like to stare at a blank caption box and feel nothing come out.

I’m not going to tell you to grow your following. I’ve watched people with thousands of followers make nothing, and people with a few hundred close their books. Followers were never the thing standing between you and a client.

I’ve spent nineteen years in business — the last nine coaching business owners. As I have leveraged social media for myself and coached clients on using it as a lead generating system, I‘ve learnt what makes people buy.

I come at this from a completely different strategic perspective where the content is there to support your business through brand building and creating clients. All without actually selling hard.

What happens at Boldified Content Marketing Day?

Boldified Content Day
£390 (£285 earlybird)

By the end of the day, you’ll walk away with something tangible. Here’s how we get there:

The psychology of why people actually buy
The specific decisions your readers are already making about you, so your content works with that, not against it

What to post and why it works.

You’ll learn the Intentional Content Framework that has helped clients go from 0K – 10K months. This is not content pillars but the psychology behind it.

Hooks that earn the stop

The specific mechanics of what makes someone already following you stop scrolling and actually read.

A repeatable content strategy

30 days of clear direction so your posts build on each other

Content plan – Done

So you know exactly what to post, when to post it and what metrics to look out for so you know it’s succeeding.

Also included

– How to use AI without losing your voice (or your mind)

– Worksheets and resources to come back to whenever you need them

– Masterclass access

Over 20 resources with lifetime access

1:1 workshop with me usually starts from £3.5K

Boldified was created with the intention to support small business owners in an intimate setting creating the same impact.

Want to give content a proper go — not just a day?
Apply for the 3 month sprint.

Boldified Sprint

The day is where it starts. The Sprint is where it becomes a habit that actually sticks.

£500 × 3 months (SAVE £200 when you pay in full plus £105 earlybird)

3 in-person content production days (get inspired, film, create, edit – with support)

Weekly Zoom calls — Thursdays at 9am BST, 3× per month (if fully remote a fourth will be added)

Live tactics support — strategy that responds to what’s actually working right now

Content feedback, accountability, scripting and recording guidance, hook writing support

Community access for support between calls

EARLY BIRD: Use code JUNE

What people say who have worked with Ivy

5 calls booked

“I just booked 5 calls at the back of the content strategy”

Josephine, Designer, Sweden

€16K week

John used the content strategy to launch a new product and brought in 16K in a week.

John, Dubai, marketing agency

I got my first inbound client

Chelsea was exhausted from outreach and wanted her content to attract her ideal clients

Chelsea, Web-desinger, UK

I feel confident

Aline hated showing up online but also had a real desire to do it. She now shares her art without any hesitation and knows exactly how to build her audience.
Aline, Designer, Colombia

First 100K year

She went from not having clarity and some clients, to getting booked out!

Lindsay Fallon, Business Coach, NL

200K new followers

He came to me with 80K followers but hated the content he was making, we unleashed him from the shackles that had him stagnating at 80K and he grew an additional 200K followers during our time working together

Private Client, Coach, USA