Want to know how to get clients?
This self-paced course will show you what you need to do to get clients without destroying your soul in the process.
Find Your Fans is the exact framework I use to help creative business owners do just that.
Every coaching client, whether they pay me £5K or £15K they all start on this point and now you can access the course and go through it at your own pace.
The problem isn’t where you think it is...
Most creative business owners think they have a lead generation problem.
In reality, they have a positioning problem.
When your message is too broad, people don’t recognise themselves in your marketing. They scroll past, don’t show any interest to the point that your friends don’t even refer you because you don’t come mind.
Before we work on sales, pricing or marketing, we first get clear on who they’re trying to attract and how to become the obvious choice for those people.
Because once that becomes clear, everything else becomes easier.
For just £47
you’ll learn how to identify your ideal clients, position yourself more effectively and create marketing that attracts the right people instead of trying to convince everyone.
“But I don’t want to niche”
Neither does almost everyone who buys this course. That’s because niching has developed a bad reputation.
People think it means:
“I’ll have to turn work away.”
“I’ll get bored.”
“I’ll limit my opportunities.”
“I’ll be stuck doing one thing forever.”
None of that is true. Niching isn’t about putting your business into a tiny box. It’s about giving the right people a reason to choose you. And if your business evolves, your niche can evolve too.
This course will teach you how to think about positioning strategically, so you can apply the same principles again whenever your business changes.
Here’s what you’ll learn
Module 1: Mindset
We’ll tackle the beliefs that stop business owners from making clear decisions, including:
• Why niching feels uncomfortable
• Data over drama
• Fear of failure
• Building an abundance mindset
Outcome:
Readiness to tackle any obstacle that prevents you from completing the course to help aid your business.
Module 2: Find Your Fans
This is where you’ll identify your positioning. You’ll work through:
• Choosing your service niche
• Identifying patterns in your work
• Defining your dream client
• Overcoming indecision
• Niching with confidence
• Creating your Statement of Purpose
Outcome:
Clarity on who you want to serve, only when we know this can we begin to attract them.
Module 3: Validation
This is what makes the course valued at 10 x the price. You’ll learn how to:
• Conduct meaningful market research
• What to pay attention to
• Interview techniques
• Validate your ideas
• Form your positioning statement (measurable transformatio).
• Test your positioning before building your marketing around it
Outcome:
Validated positioning evidenced by real data
You’ll receive…
• Over 150 minutes of video training
• 25+ practical lessons
• Three downloadable workbooks
• Lifetime access
Imagine if…
Instead of wondering what to post you knew exactly who you were speaking to. Instead of trying to appeal to everyone your ideal clients recognised themselves immediately. Instead of constantly changing your message, you had confidence that it was built on real research.
That’s what Find Your Fans is designed to help you achieve.
Who’s Ivy Malik
Hi, I’m Ivy.
I’m a business coach with an MA in Psychology and over 15 years of business experience.
Every coaching client I work with starts with this process because it’s the foundation everything else is built on.
Once you know who you’re for and why people should choose you, sales, marketing and pricing all become significantly easier.
Now I’m making that same framework available for just £47.
No. Niching is simply the strategic starting point. The principles you’ll learn can be applied whenever you’re refining your positioning, launching a new service or trying to attract a different type of client.
Lifetime
No, because this is a digital product with immediate access, all sales are final.
The course is designed to help you attract better-fit clients by improving your positioning and messaging. Like any training, the results depend on how you apply what you learn.
If you’re already offering a service or planning to launch one soon, this course is for you. Whether you’ve had a handful of clients or have been in business for years, the course will help you clarify your positioning.
That’s completely normal. The principles of this course will help you identify the best place to focus first without feeling like you’re locked into one service forever.
Find Your Fans is designed to give you the clarity and tools to work through the process on your own.
If you’d like personalised feedback, accountability or support applying what you’ve learned, you can continue working with me through one of my coaching programmes or private coaching.
Many of my coaching clients begin with this course before we go deeper into positioning, marketing, pricing and sales. The difference is that we’ll work through your unique challenges together during our coaching sessions, applying the framework directly to your business.
If you decide to upgrade to coaching, the full cost of Find Your Fans will be credited towards your coaching investment.
